83 Years Later & the Suburban Keeps On Rolling
The Surburban first rolled off of the assembly line (or whatever they had then) in 1935 as an eight-passenger, steel-bodied people mover and has made it's way into people's garages ever since. It's the longest-running nameplate in the history of automobiles; however, did you know that the SUV was not the only vehicle to use the name Suburban? There were others, such as the Plymouth Suburban (discontinued in 1978). Now 12 generations later, the new Suburban is one of the most highly sought after SUVs on the market and for good reason.
History of the Suburban
When the Suburban was introduced it was a head-turner and in many ways a game-changer in regards to luxuries, design, and overall usefulness.
Chevrolet first applied the name to a $675 (about $12,000 in 2017 dollars) depot hack, a basic truck used to ferry passengers and luggage to and from train stations and ship terminals. A heater and rear bumper were notable options, but the innovation came in using steel rather than wood for the body, which now boasted an enclosed cabin. As amenities increased, mainstream buyers followed. The Suburban now starts above $50,000, and Americans bought nearly 60,000 last year.
The Suburban’s entrenchment is a product of many factors. It has long been one of GM’s best-executed vehicles, delivering on its promise to cart many people and their possessions reliably wherever they might need to go in above-average comfort. It adapts to a rutted two-track as easily as it does an eight-lane expressway, uniting the oft-conflicting desires of rural and city denizens into one quintessentially American vehicle. And make no mistake, its Americanness—big, brash, potent, and pragmatic—is a large part of its appeal to patriotic owners no matter where they might fall on the political spectrum.
People Love their Suburbans
Tuns out that that Suburban buyers love their vehicles so much that when they need a new SUV they go right back to buy another Suburban.
But there’s more: The Suburban and its smaller Tahoe sibling boast some of the industry’s highest loyalty figures—more than 75 percent of buyers who stay in the segment buy another one, according to General Motors.
Sandor Piszar, Chevrolet’s marketing director of full-size trucks and SUVs, tells how, at a recent event celebrating Chevy trucks’ centennial, the emcee asked, “How many people have named their trucks?” Almost all hands shot up. He then asked, “How many people have named their smartphones?” Big laughs ensued.
The information provided in this article was gathered from Car and Driver. Visit the link below to learn more about the Suburban and to see more pics.